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Thu, 09 Sept



Track campaigns like a pro

Join us to learn about how you can track your marketing links effectively with UTM codes, what to do and what NOT to do, and takeaway some helpful tips on how to manage the process seamlessly throughout your organisation.

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Track campaigns like a pro
Track campaigns like a pro

Time & Location

09 Sept 2021, 14:00 – 14:30


About the Event

This quick 15 minute webinar is ideal for beginners or to anyone who simply wants to learn what a tracking link is and how it works.

By the end of the webinar you will:

  • Learn why you should track your digital campaigns and how to use UTM/CID codes
  • Understand how to roll this out across your business and the positive impact it will have
  • Takeaway our best practice UTM management process

Webinar will be run by Mita Mehta:

Mita heads up Insights and Strategy at Mezzo Labs. Having previously worked at Debenhams and the ICAEW, Mita has a wealth of knowledge and expertise from different industries. She’s a fully certified Business Practitioner in both Adobe Analytics and Google Analytics.

Event Schedule:

Webinar (15 minutes):-

- Introduction to UTM codes

- Implementing UTM codes

- Understanding the impact of UTMs 

- Introduction to Uplifter

Q&A (15 minutes)


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