Your insights, your way
with a little help from us
We don't let our clients settle for 'just insights'. If it's not actionable and if it's not meaningful, it's a waste of time
Let us transform your digital performance along a successful digital maturity path
Effective KPIs (Key Performance Indicators) are indispensable to demonstrating how effectively a company achieves digital objectives. Choosing a selection of relevant KPIs can be difficult, time-consuming and very stirring.
The Mezzo Labs team always starts by understanding the key numbers that will drive your success to get the best results.
We make sure that your insights are tailored to your goals and objectives.
Ideation Life Cycle
The Ideation life cycle allows you to adopt a fully data-led approach to optimisation and better user experience.
We will help you uncover simple, yet effective A/B test ideas through monthly insights, which analyse key journeys across your site. We prioritise and run the test that will have the most significant impact on your ROI, by running each test idea through a priority scoring model created in-house.
Creation of a roadmap will help you to forecast and plan all major milestones throughout the year. It will constantly generate insights and test ideas to help monitor the development of your user interface (UI) and improve your user experience.
We use trusted data to formulate your insights. All of our findings are supported by actionable recommendations.
We use Google Analytics and Adobe Analytics to lead data decision making
Content Scoring is the process of
developing a method to score the performance of each piece of content. You will gain actionable insights regarding your audiences' content engagement and consumption.
We aim to provide a deep understanding of customer journeys. Your digital experience should be personalised and consistent, focusing on your customers’ needs towards all touchpoints.