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Your insights, your way
with a little help from us


We don't let our clients settle for 'just insights'. If it's not actionable and if it's not meaningful, it's a waste of time

Let us transform your digital performance along a successful digital maturity path 


Effective KPIs (Key Performance Indicators) are indispensable to demonstrating how effectively a company achieves digital objectives. Choosing a selection of relevant KPIs can be difficult, time-consuming and very stirring.

The Mezzo Labs team always starts by understanding the key numbers that will drive your success to get the best results.

We make sure that your insights are tailored to your goals and objectives.

Business Objectives

Digital Goals



Ideation Life Cycle

The Ideation life cycle allows you to adopt a fully data-led approach to optimisation and better user experience.

We will help you uncover simple, yet effective A/B test ideas through monthly insights, which analyse key journeys across your site. We prioritise and run the test that will have the most significant impact on your ROI, by running each test idea through a priority scoring model created in-house.

Creation of a roadmap will help you to forecast and plan all major milestones throughout the year.  It will constantly generate insights and test ideas to help monitor the development of your user interface (UI) and improve your user experience.


Data Analysis

We use trusted data to formulate your insights. All of our findings are supported by actionable recommendations. 
We use Google Analytics and Adobe Analytics to lead data decision making

Content Scoring is the process of
developing a method to score the performance of each piece of content. You will gain actionable insights regarding your audiences' content engagement and consumption. 

Content Scoring

We aim to provide a deep understanding of customer journeys. Your digital experience should be personalised and consistent, focusing on your customers’ needs towards all touchpoints.

Journey Analysis




Dashboarding is the creation of tailored reports, based on data and results, to give you the insights to go further with data exploration. 

Being tool agnostic, we can create a dashboard on Tableau, Power BI and Data Studio. If it works for you, then it works for us. 


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